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Which one fits you.

Pick Microsoft Clarity if

You want free recordings and heatmaps, and you have time each week to watch them.

  • Your analytics budget is zero and will stay zero.
  • Someone on the team likes watching sessions and does it every week.
  • You run Microsoft Ads and want campaign and behavior data together.

Pick GrainQL if

You want the cause of a drop named for you, and $29 a month costs less than your hours.

  • Nobody has opened the recordings tab in a month.
  • You ask why signups dropped and want an answer, not a playlist.
  • Many of your visitors are in Europe and decline the cookie banner.

What actually differs.

Three situations where the choice shows.

Asking why a number dropped.

Checkout conversion fell on Tuesday. You have ten minutes before the weekly call and no idea where to start looking.

Microsoft Clarity

Clarity's Copilot chat answers from your dashboard data. Microsoft's docs say it cannot link to specific recordings. Copilot can also summarize recordings, the top 10 or a set you pick.

GrainQL

Neo takes the question in plain words and gives a first answer in about 3 seconds. Neo names the cause and attaches the session recordings as evidence.

Hearing about it before you look.

A form broke after Friday's release. Traffic looked normal all weekend, so nobody opened a dashboard until Monday.

Microsoft Clarity

Clarity sends a weekly digest email, plus a notice when page views fall more than 50% against the week before. A broken form does not move page views.

GrainQL

Neo sends a daily digest and flags drops and spikes without being asked. You hear about the form from Neo, not from a customer.

When visitors decline the cookie banner.

A third of your traffic comes from Europe. Many of those visitors click decline on the cookie banner and keep browsing.

Microsoft Clarity

Clarity needs a consent signal for EEA, UK and Swiss visitors. Without it, each page view counts as a new session and multi-step funnels show a full drop-off.

GrainQL

GrainQL is cookieless by default. A visit does not depend on an accepted cookie, so funnels and recordings keep the whole journey together.

Row by row.

Checked against Microsoft Clarity's own site in October 2026.

Finding the cause

Ask a question in plain words
Microsoft Clarity
Partly.Copilot chat, dashboard data only
GrainQL
Yes.Neo, with recordings attached
Summaries of recordings
Microsoft Clarity
Yes.One session, or a group you pick
GrainQL
Yes.Neo reads the sessions
Multi-step investigation report
Microsoft Clarity
No.No
GrainQL
Yes.Deep Investigation, shareable link
Alerts on drops and spikes
Microsoft Clarity
Partly.Weekly digest, traffic drop email
GrainQL
Yes.Daily digest and anomaly alerts

Seeing the evidence

Session recordings
Microsoft Clarity
Yes.No sampling, kept 30 days
GrainQL
Yes.On every plan
Heatmaps
Microsoft Clarity
Yes.Click, scroll and area maps
GrainQL
Yes.Click and scroll maps
Funnels
Microsoft Clarity
Yes.Ordered steps, built without code
GrainQL
Yes.Tracks maps every path between
Multi-touch channel journeys
Microsoft Clarity
Partly.Channel and campaign filters
GrainQL
Yes.Channels
Microsoft Ads campaign data
Microsoft Clarity
Yes.Copilot campaign summaries
GrainQL
No.No

Setup and upkeep

Track events without code
Microsoft Clarity
Yes.Smart events, 20 custom
GrainQL
Yes.Visual picker on your live site
Mobile app SDKs
Microsoft Clarity
Yes.Native, React Native, Flutter
GrainQL
Yes.Native iOS and Android
MCP server for Claude or Cursor
Microsoft Clarity
Partly.10 requests a day, 3 days of data
GrainQL
Yes.One site or several
Unlimited sites and team members
Microsoft Clarity
Yes.Free, no traffic limits
GrainQL
Partly.Plans sized by monthly visitors

Data and privacy

Full sessions when cookies are declined
Microsoft Clarity
No.Each page view is a new session
GrainQL
Yes.Cookieless by default
How long data is kept
Microsoft Clarity
Partly.Replay 30 days, heatmaps 9 months
GrainQL
Yes.12 to 36 months, by plan
EU hosting
Microsoft Clarity
Partly.Azure, EU contract via Ireland
GrainQL
Yes.Hosted in Finland

What it costs.

Clarity costs nothing and GrainQL has no free plan. The $29 pays for the hours you would spend watching recordings.

Microsoft Clarity

Clarity is free. Microsoft's docs call it a free service forever, with no traffic limits and no paid version to upgrade to.

When Microsoft Clarity is the better pick.

Fair is fair.

It is free, at any traffic.

No traffic limits, no sampling, no cap on sites or team members. A site with a million visitors pays nothing. GrainQL starts at $29 a month and has no free plan.

You advertise on Microsoft Ads.

Clarity connects to Microsoft Ads and summarizes how visitors from each campaign behave on your site. GrainQL has no ad platform integration like that.

Your app is built in React Native or Flutter.

Clarity has SDKs for native Android and iOS, React Native and Flutter, with recordings and heatmaps. GrainQL has native iOS and Android SDKs only.

Try both for two weeks.

The two scripts run on the same page without conflict. Clarity stays free, so there is nothing to cancel and nothing to migrate.

  1. 1

    Add the GrainQL tag next to Clarity.

    Paste one script tag in the head or add it in GTM. It takes about two minutes. Leave Clarity exactly as it is.

  2. 2

    Ask both the same question.

    Next time a number drops, ask Clarity's Copilot and ask Neo. Compare how long each takes to get you to a cause you can act on.

  3. 3

    Decide on day 14.

    If Neo found a problem you would have missed, $29 a month is paid for. If not, keep Clarity and let the trial end. No card was asked for.

Get the side-by-side test plan.

One page on running GrainQL next to Microsoft Clarity: what to install, what to compare, how to decide.

Questions.

If you have time to watch recordings every week, you may not need to. GrainQL is for teams where nobody watches them. Neo reads the sessions, names the cause of a drop and attaches the recordings as evidence. Plans start at $29 a month.