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Which one fits you.

Pick Amplitude if

You have people whose job is analytics, and you want experiments, flags and cohorts in one place.

  • You run A/B tests and ship behind feature flags every sprint
  • Someone owns your event plan and keeps it clean
  • You fit in the free plan and have time to learn the tool

Pick GrainQL if

You have no analyst, and you need to know why conversions dropped before the week is over.

  • Nobody on your team has analyst in their title
  • You want the cause and the recordings, not a chart to read
  • You want a bill that stays the same when you track more

What actually differs.

Three situations where the choice shows.

A platform to run, or a question to ask.

It is Monday. Signups are down and you have one hour before the team call. Nobody on the team has analyst in their title.

Amplitude

Amplitude gives you analytics, experiments, flags, guides, surveys and AI agents in one product. That breadth pays back a team that takes the time to learn it and set it up well.

GrainQL

GrainQL does one job: it finds where your site loses money. Ask Neo why signups dropped. Neo names the cause in about 3 seconds and attaches the session recordings.

Who notices the drop first.

Checkout broke on mobile on Thursday night. You found out on Monday, when someone opened a dashboard and saw the dip.

Amplitude

Amplitude has alerts on paid plans and agents you can put on a schedule. Someone decides what to watch and sets it up, which works well when a person owns that job.

GrainQL

Neo sends a daily digest and flags drops and spikes without being asked. Nobody has to choose the metrics first. Ask Neo about a flag and you get the cause with the recordings.

Billed by events, or by visitors.

You want to track ten more buttons before a launch. Then you stop and wonder what that does to next month's bill.

Amplitude

Amplitude counts events. The Free plan covers 2 million a month, and Plus scales with event volume up to 70 million. More tracking and more traffic both add events.

GrainQL

GrainQL counts monthly visitors, with unlimited events per visitor and no overages. Tracking more buttons does not change the price. Plans start at $29 a month.

Row by row.

Checked against Amplitude's own site in October 2026.

Finding the cause

Ask a question in plain words
Amplitude
Yes.Global Agent
GrainQL
Yes.Neo
AI that reads session recordings
Amplitude
Yes.Session Replay Agent
GrainQL
Yes.Neo attaches the sessions
Daily digest without setup
Amplitude
Partly.Alerts and scheduled agents
GrainQL
Yes.Neo flags drops unasked
MCP server for Claude and Cursor
Amplitude
Yes.Yes
GrainQL
Yes.Yes

Seeing the evidence

Session replay
Amplitude
Yes.10,000 a month on Free and Plus
GrainQL
Yes.Every plan
Heatmaps
Amplitude
Partly.Plus and above
GrainQL
Yes.Every plan
Click an element to track it
Amplitude
Yes.Visual labeling
GrainQL
Yes.Visual picker

Experiments and depth

A/B tests and web experiments
Amplitude
Yes.Yes
GrainQL
No.No
Feature flags
Amplitude
Yes.Unlimited on every plan
GrainQL
No.Remote Config only
In-app guides and surveys
Amplitude
Yes.Yes
GrainQL
No.No
Behavioral cohorts
Amplitude
Yes.Yes
GrainQL
Partly.Neo compares segments
Warehouse-native mode
Amplitude
Yes.Paid, on Growth and Enterprise
GrainQL
No.No

Setup and data

Cookieless by default
Amplitude
Partly.Cookies by default, can be turned off
GrainQL
Yes.Yes
EU data hosting
Amplitude
Yes.EU data center option
GrainQL
Yes.Finland, for every account
SSO
Amplitude
Yes.Growth and Enterprise
GrainQL
Partly.Enterprise only

What it costs.

If you fit in 2 million events a month, Amplitude costs less, and the case for GrainQL is the time you save, not the price.

Amplitude

Amplitude bills by event volume, and 2 million events a month are free with no time limit. Plus starts at $0 and scales with volume, and Growth and Enterprise are custom quotes.

When Amplitude is the better pick.

Fair is fair.

Experiments and feature flags.

Amplitude runs A/B tests, web experiments and unlimited feature flags next to the analytics. GrainQL has no experimentation suite and no flag platform.

A free plan with real room.

Amplitude's Free plan has 2 million events a month, session replay and AI agents, with no time limit. GrainQL has a 14-day trial and no free plan.

Depth, governance and scale.

Amplitude has deep cohorts, project permissions, role-based access and a warehouse-native option. If an analyst will use all of that, stay. That is the tool for them.

Try both for two weeks.

The two scripts run on the same page without conflict. Keep Amplitude doing what it does, and let GrainQL work next to it for two weeks.

  1. 1

    Add the GrainQL tag next to Amplitude.

    Paste one script tag in the head, or add it in GTM. It takes about two minutes. Leave your Amplitude SDK, events and experiments as they are.

  2. 2

    Ask both tools the same question.

    Pick one real drop from the last month. Ask Neo, then ask Amplitude's agent. Note how long each took and how much setup each answer needed.

  3. 3

    Decide by who did the work.

    If your team got answers from GrainQL without an analyst, keep it. If nobody missed it and Amplitude covered you, cancel the trial and stay.

Get the side-by-side test plan.

One page on running GrainQL next to Amplitude: what to install, what to compare, how to decide.

Questions.

Yes. The GrainQL script runs next to the Amplitude SDK on the same page. You can keep Amplitude for experiments and cohorts and use GrainQL to find why conversions dropped.